The PB Project

I'm going to work with a handful of people to run faster in 2026.

Here's what we're doing...

Our goal is simple: To run faster than you ever have, in just 90 days.

Faster every day
Further every week, and
Fitness that stay with you for years.

Fitness. Durability. And lots of speed.

I've taken two university degrees in Sport Science & Physiotherapy and competed for the national team in triathlon.

I've helped 1,000+ people run faster than they thought possible.

Olympic athletes, world champions and elite level talents…

...as well as hundreds of recreational runners, running anything form sub-20 min 5Ks to sub-3 hour marathons and qualifying for the Boston marathon.

Over the last 15 years, I've helped them reach their potential, with my guidance and systems.

And in 2026, it could be your turn.

I've got a great reputation because I only take on clients I know I can help.

It’s a small group, so I'm looking for the best fit here.

This won't work for you if you...

Are brand new to running and haven't built a base yet.
Think you can just add more miles and magically get faster.
Have worked with 7 other coaches and 'they' were the problem.
Want to grind 100-mile weeks, ignore your body, and call injuries "part of the sport".

But if you...

Have a solid running base and want to break through your plateau.
Are willing to train smarter, not just harder.
Take direction well, and can follow a custom training plan.
Know that you're the one who's going to put in the work and earn the PB.
Want to build something where as you get faster, running gets more fun, not less.

...This could be the year that things get exciting!

We'll do it with the perfect mix of 1:1 strategy. A custom training plan. Proven protocols. Weekly check-ins. And personal guidance and direction from me.

The plan is simple:

Phase 1: Find Your Limiter & Free Speed

The first month is diagnostic - focused on finding exactly what's holding you back, so every session you do from here on out is designed to actually makes you faster.

We start with a 1:1 game plan to get clear on your 90-day goal, and decide on the most important quick wins for your first 30 days.

We'll use The Limiter Test to find the one physiological factor capping your speed right now — so we stop guessing and start training the thing that actually matters.

Then we'll deploy the Free Speed Protocol — a full running form analysis so you can run faster at the same effort, starting in week 1.

In a mix of weekly check-ins and form video reviews, we'll sharpen your zones, your form and your training until everything clicks.

That's Phase 1 — one month of dialing it in, building momentum, and stacking small wins so you're already running faster by the time we hit Phase 2.

Phase 2: Speed & Endurance

Now that your limiter is clear and your form is improving, it's time to build the engine.

We'll start by taking you through The Threshold Test, my system for identifying the exact training zones your body needs right now.

Whether your limiter is aerobic capacity, lactate threshold, or running economy — I've got an arsenal of proven training protocols:

To build endurance, we'll use Upgraded Easy Runs, Long Run Progressions or Aerobic Threshold Blocks.
To build speed, we'll choose from VO2 Max Intervals, Threshold Repeats or Hill Sprint Sessions.
We'll build durability with Strength for Runners, Plyometric Protocols, or Progressive Overload Cycles.

And to make sure your gains stick we'll design your peak weeks, taper and race day strategy so it's seamless.

Even though the fundamentals of getting faster are the same, every runner is different.

So we'll map out a custom plan, tailored to your body, history and goal race. No one-size-fits-all training plans here.

So, Phase 2 gets you a clear plan, and adds real measurable speed every week.

Phase 3: Run Faster

Every week, I send you a personalized video to review your Total Stress Score. We'll look at your data, identify what's working, and adjust the next week so you keep building.
You'll have personal guidance from me every week. Together, we'll track your progress, and celebrate every time you hit a new benchmark — or adjust your training as needed to get you there.
You'll get monthly analysis, session-by-session feedback and direct messaging access so you've always got the latest data, technique cues and recovery tools at your fingertips.
I've got a system for everything. You'll get my training, technique and recovery playbooks, so you don't have to guess. Just follow the plan, do the work, and watch your times drop every cycle.

You'll also have my eyes on your day-day training, and on your training data. And if you get stuck, a quick message will get you clear and moving.

We make it easy to get started and see results quickly.

We kick things off the week of May 11th to design your training plan and decide on the most important changes you're going to make in our first 4-week block together.

It's $999 a month for 3 months.

After that, we’ll go month to month, as long as you’re loving it and making progress.

I call this training a 'PB addiction' — once you break one personal best, you'll want to break the next one. And the runners I work with are the kind of people who actually finish what they start. I hope you stay with me for years.

The system is designed to get runners real progress in the first 30 days

By the end of Phase 1, we'll both know if we want to keep working together or not, so there's a 30-day 'Love it or leave it' period.

If something's not right, or either of us isn't feeling it, we'll just tear up the agreement and walk away as friends.

As long as we're both good, we move onto Phase 2 & 3 to make you run faster.

So, there's no risk to getting started, is there?

Like I said, it's a small group, and I'm looking for the right people.

So if you...

Have been running consistently for at least 6 months.
Have a clear goal race or PB you want to hit in the next 3-6 months.
Have space in your life to train 4–6 days a week, starting this month.
Are friendly and coachable.

We kick off in June, so if this sounds like you, and you'd like to work with me:

Step 1: Click here to apply for one of the spots on the roster.

Step 2: I'll review your application, and let you know within 72 hours.

If your application is not accepted, I’ll let you know what to work on, and point you in the right direction.

Nicklas

P.S. As soon as you're accepted, I'll get you access to my Coaching Suite. Three tools I built to help you get faster :

Form Analyzer — upload a running video and get a full biomechanical breakdown in seconds.
Recovery Coach — describe your symptoms and get a personalized recovery action plan in seconds, so pain never stops your run.
Performance Optimizer — calculate your true Lactate Threshold Heart Rate and Pace, so you stop guessing and start training at the right intensity (forget "220 minus age").